mia malone.

about

Role: design, concept, development, user research, naming, brand identity

Project: UI/UX, branding

Reclaim Your Day
Through Movement

InMotion is an app designed to empower your everyday routine to prioritize health and movement effortlessly—even amid a demanding adult lifestyle.

“Only 28% of
Americans are
meeting the
recommended
physical activity guidelines”

According to the CDC as reported by Forbes

We’re here to help get you moving!

InMotion is designed for busy professionals who are challenged to incorporate daily movement into their schedules. Recognizing that sedentary lifestyles are prevalent in corporate environments, the app provides tailored tools to help users stay active while managing work and personal commitments.

Energize Your Day: Simple Tools to Build Active, Lasting Habits

Jumpstart your routine with features like progress tracking, which turns small wins into milestones, and the interactive movement timer, which encourages quick, impactful activities. Calendar Syncing and Time Blocking integrate movement into daily routines, helping users stay active throughout the day.

Interactive Timers

Keeps users accountable while helping them build new habits and daily routines. Since studies have shown that, ”consistent timing appeared most effective for increasing physical activity” including these timers can aid in progress tracking, users can celebrate their milestones, stay motivated, and see the impact of their efforts.

The app includes personalized timers for activities like stretching or walking, tailored to fit each user’s preferences and available time, making staying on track and focused easier.

Time Blocking & Calendar Syncing

Many adults struggle to incorporate movement into their day due to competing priorities; however, researchers have found that time blocking can increase productivity levels.

Timeblocking allows users to create a personalized schedule, seamlessly fitting exercise around their existing commitments. This helps ensure that physical activity becomes a manageable part of their routine.
Additionally, integrate the app into your daily routine effortlessly by syncing it with your preferred calendar. Automatically receive personalized reminders, appointments, and notifications, ensuring you stay on track without any
extra effort.

Custom Goals

Take control of your health journey with personalized goal-setting tools that empower you to prioritize what matters most. Studies show that setting specific, achievable goals enhances motivation and improves long-term success, and this feature is designed to help you do just that.

Whether your goal is a daily 15-minute walk, stretching every morning, or achieving a weekly movement milestone, InMotion makes it simple to create and track goals that fit into your everyday lifestyle.

Figma Prototype

By transforming daily movement into an active and
rewarding journey, users can cultivate
accountability and connect with a supportive
community as they work toward a consitent routine.

UI wireframes

Design That Motivates and
Inspires Movement

The vibrant mix of orange, yellow, and blue is strategically chosen to energize, uplift, and build trust. Orange sparks enthusiasm, yellow promotes clarity, and blue evokes calm, creating a balanced atmosphere for goal-setting.

The primary type, the simple geometric sans-serif Outfit, complements this palette, offering an approachable and motivating design. Paired with the dynamic Gambando Sans, which personifies movement through its vertical displacement, this typography further enhances the app’s energy and focus on health goals.

Ready to transform your day? Get moving with InMotion

InMotion App Concept
Copyright © 2024 Mia Malone Smitherman
ARGD 4190_Digital_Platforms
Fall 2024, Graphic Design
Lamar Dodd School of Art
University of Georgia

Role: designer, editor, writer,
Project: book design

ToNowWhere

Documentation and Exploration of Railways
in Athens, GA

This book examines the railways of Athens, Georgia, and how these seemingly vacant areas continue to influence the city’s landscape.

Once vital for transportation and industry, many of these tracks have fallen into disrepair. Though neglected, these areas tell a story of resilience, as nature reclaims them while the space also serves as a refuge or temporary occupation for those in need.I aim to raise awareness of these overlooked spaces and investigate their connections to Athens’s history and
present conditions. The book is divided into five sections, each focusing on a different aspect of this theme—

From the physical remnants of the tracks to how people and nature have adapted these spaces for new uses.

It reflects a narrative of change, exploring both the history of these
places hold and their present-day significance.

My interest in this project comes from personal experience. While living on North Avenue, I often heard sounds from the nearby tracks—not from passing trains but from people moving through the area. This made me realize that although most railways were no longer operational, they still served a purpose.

That realization sparked my desire to document how these spaces, though abandoned by industry, remained relevant and meaningful to some.

Throughout this book, I capture the state of these railways through photography and objects I found along the way, always careful not to disturb each site’s
current state. This was accomplished by photographing five sites near North Avenue, Thomas Street, East Campus Road, Barber Street, and the Firefly Trail, as noted within the map.

By documenting these railways, I want to ask: How do these forgotten sites connect to Athens’ past? What do they reveal about the city today?

This book is not just a visual exploration but also an invitation to reflect on how we perceive and engage with spaces that no longer serve their original purpose yet continue to shape the urban landscape in alternative ways.

To NowWhere
Copyright © 2024 Mia Malone Smitherman
ARGD 3060: Type & Image_ 100 Images
Fall 2024, Graphic Design
Lamar Dodd School of Art
University of Georgia

Role: brand identity, UI design, social media management

Project: Branding, Digital Media Planning & Strategy

Your Home is Where
Our Heart is

With unparalleled industry knowledge, experience, and local expertise, we're the Nashville Real Estate experts you've been looking for

Find Your Nashville Dream Home!

It can be difficult to make decisions about your next move - weighing market stability, where to purchase, how to get the most out of your investment. That's where we come in! Our goal is to help you make good decisions & guide you through this ever-changing market

Social Media Mangement

As social media manager and primary content creator for the local Nashville real estate company, I was tasked with refining the company’s brand image on social platforms and boosting their engagement. In simplifying their color palette and fonts, my goal was to better present their sophisticated, yet familiar brand. I wanted the company’s commitment and dedication to its clients to shine.

Selected posts from Instagram and Facebook accounts. The media strategy implemented features weekly agent highlights, open house notifications, and educational materials for buyers/sellers in the area. Resulted in a >300% account engagement.

Click Here for More

Partnership with
Lighting 100

As heard by listeners across Middle TN,
I focused these graphics on promoting their
scheduled air-time and their expertise in property
management services throughout the campaign.

Updated Brand Guidelines & Marketing Materials

Find Your Nashville Dream Home with PPP&D

Pinnacle Point Properties & Development LLC Branding & Media
Copyright © 2025 Mia Malone Smitherman
January 2025 (Branding), 2022-2023 (Media & Strategy

Role: design, concept, development, user research, naming, brand identity

Project: Identification Systems

Visual Codes for
Grocery Store

Identification System for 30 types of Seafood and Shellfsh

Sustainable fishing
is crucial for maintaining the health of marine ecosystems, preserving
biodiversity, and ensuring the long-term viability of seafood resources for future generations.

In researching the sustainability of seafood in grocery stores, I choose to explore two main categories of seafood: shellfish and fish.

Promoting sustainable fishing practices is not only about preserving the environment but also about fostering a more sustainable seafood supply chain.

The process of classifying and analyzing the collected information involved organizing data based on key parameters was essential for assessing sustainability. This ensured accuracy and reliability in the
classification process.

I designed a visual code that provided consumers with clear and accessible information about the sustainability of seafood options available in grocery stores. By making the data visually engaging and easy to interpret, I aimed to empower consumers to make more informed choices and contribute to sustainable seafood practices.

By presenting complex data in a more compact, yet simple way, I sought to raise awareness and promote conscious consumption habits among consumers. Through continued exploration and advocacy, I aspire to contribute to a more sustainable future for our oceans and marine ecosystems.

Shop Certified Sustainable Seafood at MSC

Role: Brand Identity, Naming, Development, Testing

Project: Brading, Product Design, Game Design

A Game of Connections

Onion 36 is a game designed to bring players closer, one layer at a time.

Branding & Messaging

Game Manual

Role: design, concept, research, wayfinding

Project: Pictogram System, Poster design

Eye on Conservation

Developed pictogram systems to define collections found in the museum and promote awareness of local species

Spotlight Regional Representation

Simplified icons of native species of rainbow trout, atlas beetle, and eastern cottontail represent three of the five collections including D. C. Scott Ichthyology Collection, the UGA Collection of Anthropods, and the Joshua Laerm Mammalogy Collection.

Reference images from The Georgia Museum of Natural History

Icon Iteration & Process

Uncover more local species at The Georgia Museum of Natural History

Index

last updated decemeber 2024