The Farmcart began as a simple food cart, serving biscuit sandwiches to hungry farmers and market patrons at the Athens Farmers' Market. Today, it has grown into a casual dining space just minutes from the University of Georgia, yet it holds onto that original spirit: wholesome, crafted biscuits made fresh and served simply.  
A favorite among local regulars, the Farmcart has built a loyal following through honest food and genuine charm. But as the business evolved, its menus hadn't quite kept pace with the story it was telling. I took on the challenge of redesigning them, creating a visual experience that felt as considered and grounded as the food itself.